7 Best E-commerce Strategies to Help You Reach More Customers in 2019

In this techno-era, human’s reliability has increased on the online stores. Now, it does not need you to go outside for purchasing an item from the market. Those old method have been replaced by new online shopping platforms. Ecommerce or as the full-form says, Electronic commerce is the buying and selling of goods and services over an electronic/ internet network. E-commerce is the type of business model that only focuses on doing commercial transactions through electronic networks. Here are the business transactions which fall under the domain of e-commerce support services:

Business-to-business

Business-to-consumer

Consumer-to-consumer

Consumer-to-business

Business to administration

Consumer to administration

An experienced service provider can provide you a wide array of business transactions. By outsourcing the design, development, testing, and quality assurance processes for web and mobile applications, the load can be taken away from the IT team of any e-Commerce company to focus on other critical issues.

Dilemma over e-Commerce Outsourcing Services?

Outsourcing has been quite popular in the last decade. Many organizations from New-York and other commercial states started seeking the outsourcing partners in the early ’90s. That trend earned so much fame, though it was criticized due to the less security and low-tech culture. Many famous movies were filmed on the outsourcing businesses in which many BPO’s can be seen; their work culture, their working conditions, and many other things. Those outbound call centers also created a bad perception about the idea of outsourcing; accusing it as one of the fraud business! But today, the world has changed and has seen the ups and downs of all the services. Due to the use of high-technical devices and secure transactions, the faded trust has been re-established well. Now, we are not limited to one kind of particular service like BPO calling or IT services. E-commerce support service have really made it’s way to the outsourcing platform. In every business there comes a point where a person starts considering is it the right time to opt e-commerce outsourcing services? Well, let me clear these doubts from your mind. If you are facing the following circumstances then consider it’s the right time to outsource your e-Commerce business:

Your organization is growing rapidly. You are in the early stages of your business. You need more professional expertise. Your organization is ready to expand and want to hire a few employees. You are seeking better e-Commerce support services.

Outsourced E-commerce support services

Order Management

Shipping Management

Payment Processing

Order Tracking & Reporting

Return Order Management

Inventory Management

Sales and purchase order processing

Customer Management

Top 7 tactics to enhance e-commerce buisness

1. Live Chat support services

While shopping something online like ordering a product from Amazon or ebay, there may be some confusion about the particular service or product. You might be facing a loop of questions in your mind? Well, Live chat support is a web service that allows users to communicate, or chat, in real-time with the e-commerce support staff. These services are being used by various e-commerce websites to provide immediate customer support and information to clients and customers. These e-commerce outsourcing service providers are really efficient in providing such on-page chat-bots help.

2. Software optimization for mobile platforms

E-commerce support services are becoming more adaptable to other electronic devices, such as; mobile, tablets, laptop, notebooks, etc. A native application is programmed for a particular platform or device. These native applications can interact with users and can take advantage of all the operating systems. For running these commercial websites more fluently, their software needs optimizations. You must be aware of your web-page speed. If you are uploading many large files on your e-commerce website, you may find it difficult while operating it on mobile phones or tablets or low-speed networks can also be a cause.

3. Enhancing Website navigation

Are you familiar with the slow functioning of websites? In spite of having a good internet connection, you are constantly facing some errors or delay to navigate through a website. These experiences for any customers can spoil the reputation of an e-commerce company For avoiding such mistakes, one must design the website layout in a simple way and there should be a number of interconnected paths available to go through other products or services. If the product description is not specified by the customer then the e-commerce support services must show suggested/similar products and should provide the specific filter to avoid any distraction of user’s needs.

4. Minimize the hassle in the Checkout Process

The checkout process can be very itchy or an irritating thing for any customer. The choice process of product consumes a lot of time, it takes prolong thinking and certain mind-making. After the process of selection and purchasing an item online, the users don’t want to get involved in a much lengthy or time-taking process. So, it is better to minimize the time of the checkout process. For avoiding any delay, you can easily offer many options like; net banking, credit card, debit card, cash on delivery, e-wallets, etc.

5. Take advantage of Social Media Networks

Social media has established itself as the golden tool for enhancing any service. You can easily promote your e-commerce support services on these social media platforms. Many social media websites like Facebook and Instagram are earning well by running the advertisements of E-commerce business on their platforms. While scrolling down the feeds over Instagram or going through your Facebook timeline, you must have met such e-commerce advertisements. There are many optimizations which are being performed by these digital e-commerce platforms. These platforms can help you to know about other people’s interests and about their likes or dislikes for the products.

6. Customized Experience

These days, customers want to see and buy the products according to their likes, interests or needs. Many times, you must have noticed yourself liking a particular brand in comparison to others. You have developed a special affection and trust for that particular brand. That’s why for achieving the broad improvement of ecommerce support services you need to customize your products and services according to the customer’s needs, such as; size, color, texture, material, etc. While delivering any product, you can easily ask their valuable feedback and experience with the product which can easily shorten your task of personalized customization.

7. Include Customer Reviews and add Frequently Asked Questions (FAQs)

Buying online is not a simple thing, it can be a difficult task for a rookie. If someone is not familiar with the pattern or layout of your e-commerce platform, he/she can be easily misguided. After all, we are looking through our digital screens and we can not feel the real texture or the material from which it is made of. For clearing all these doubts from your customer’s mind, you must include customer reviews and product ratings. These reviews not only help to understand the product better but also provides unbiased facts about the product from other people who are actually using it. You must have seen a section about general queries/doubts about the products. Those questions are streamlined into often asked questions which help many customers to clear these queries and doubts.

Conclusion

These are the most useful strategies which can easily enhance your e-commerce support services. By availing these implications to your e-commerce support services, you can easily achieve the optimum growth. There are many e-commerce outsourcing providers available in the market but your choice needs to be wise. One can easily fake their services, so do check and test their e-commerce support services before giving your precious business in their hands.

There are many global e-commerce outsourcing companies which are providing these services. But no one has been able to cope up with the efficiency that we provide at SSR TECHVISION. We are the leading e-commerce outsourcing provider in the industry and have many years of experience in providing such outstanding services to our U.S. clients. As an experienced IT-BPO service provider with a skilled workforce and robust management, we ensure you maximum security and guarantee you that success is awaiting you. Join our hands and grab wings to fly high