5 Inbound call center reporting techniques that you need to follow in 2018

Inbound call centers since their inception have played a huge role in the trust building between the company and the customer. In today’s competitive world, an inbound call center is all the more important. An inbound call center deals with the communication that is initiated by the customer towards the call center.

Data generated by the inbound call center is much more relevant than any other data that represents customer requirements for a company. Thus this data can always be used for effective customer behavior forecasting as well as formulating strategies that help the company to grow and  succeed in the future . In today’s competitive world, an inbound call center is all the more important. An inbound call center deals with the communication that is initiated by the customer towards the call center.

Data generated by the inbound call center is much more relevant ta can always be used for effective customer behavior forecasting as well as formulating strategies that help the company to grow and succeed in the future. For an inbound call center it is necessary to be very careful with the data that they provide as this data is of great value to their as well as the clients’ growth. According to the latest trends, companies are outsourcing inbound call center services to the specialized company that provide a better reporting facility and have a the latest technology and skilled staff monitoring the development of reports. Here are a few techniques for an inbound call center outsourcing service provider to enhance their services and achieve more success through latest trends in reporting:

  • Real Time reports

Real time reports are the reports that can help anyone monitor the live performance of the task. The details related to the calls attended till date, no. of good calls, no. of bad calls, comparison with last week as well as comparison with average performance per day can be the metrics that help an inbound call center measure the performance of its agents while they are still performing their tasks. This can also give the clients an insight to the live performance of their service and take decisions based on them.

The feedback on each call received by the agents are updated live and the reports can be monitored by the superiors and the clients which helps in better management and decision making both on the clients end as well as the outsourcing service provider company’s end. Thus inbound call center outsourcing companies must look to provide the facility of real time reporting by harnessing the power of the latest technology.

  • Better quality of Analytics

The data that agents provide is raw data but it is converted into an understandable report that points at customer trends and behavioral changes with time. But a lot of times the analytics seem to miss a few small details which can become a great headache in the future. Such details should never be left alone. For example, if an executive mentions that he is a call center agent, 10 out of 100 customers decided not to go ahead with the call and the report misses this detail.

This means that if a company has 100 executives and they communicate with 100 customers each day, then they are continuously failing to produce a proper pitch to around 1000 customers each day. The numbers might look small in a confined view but looking from a broader perspective the picture does not seem favorable. Thus it is important to formulate analytical strategies that leave nothing to be desired and zero neglect should be the goal of the analytics team. Thus an inbound call center outsourcing service provider must always look to make more robust analytical models to facilitate better performance and maximize the potential of the service.

  • Data Security in several layers

The data present with an inbound call center is the one that is acquired by the customers that have approached the inbound call center. Although it is a huge factor in determining the customer feedback, problems as well as reviews of a product from a customer’s perspective as the data present here is largely of the customers who are using the product currently. This data when leaked can be the trigger for the downward spiral for the company and its clients. Thus an inbound call center outsourcing service provider must always look to introduce as many layers of security as possible to make sure that the data is accessible only to those who are authorized to access it and is not exposed by a malevolent entity to the unauthorized people.

  • Effective Data integration

For effective reporting of the data the volume of data churned by the analytical engines must be larger and relevant. The relevancy and volume of data ensures that no detail to any single customer or even the minute details of customer behaviors and trends are left out. There are different data centers for larger inbound call center outsourcing services providers as they operate from more than one location.

Thus the data from different locations and if needed the data from personal experiences should be integrated in a manner so that redundant data is not included but every relevant piece of data is integrated and fed to the analytical engine which forges the reports for better and clear understanding of customer behavior and trends by the company and the clients as well as help them to forecast the customer behavior and trends and formulate future strategies accordingly to maximize the growth of the company.

  • Representation of data

Data can be expressed in any form that one wants to express it in. But for an inbound call center, as the volume of data is quiet large, it becomes an uphill task to decide an engaging design that provides better understanding to the clients and the company. The vastness of data is necessary for accuracy of data but it somewhat hampers the chances of designing an engaging representation of the data.

As the accuracy of the data is something that an inbound call center outsourcing services provider can never compromise with, better practices of designing the representation of data into a report should be made. It is known that statistics prove to be more unambiguous and engaging to humans. This infers that the data should be represented in forms of stats that are generated after analysis of the raw data fed to the analytical engine. Thus an inbound call center outsourcing service provider must always look to design its reports and represent its data in the form of statistics.

The above mentioned techniques no matter the time when you start using them will help your inbound call center to optimize your reporting operations and produce relevant reports with effective analysis of data that will keep both you and your client happy. For a company that is looking to outsource inbound call center operation to a reliable and efficient call center outsourcing company, it is important to make sure that their outsourcing partner is well equipped to perform these techniques and technologically empowered enough to maximize the potential of these services for your company.